Top 5 Electronic Price Tags In Australia 2025

Are you still using Manual Price Labelling? It may seem simple and inexpensive, but it often leads to time-consuming, high labor costs that requires manpower, prone to errors such as mislabeling and outdated prices, inconsistent branding, slow response to price changes especially when there are promotions, discounts, and price adjustments that take hours or even days to update; and might lead to customer conflict. On the other hand,Electronic Price Tags or Electronic Shelf Labels (ESLs) offers a modern solution, especially in today’s fast-paced retail environment where accuracy and efficiency are important. This help industries, businesses, or large-sale retail stores to ensure instant price updates, accuracy, and a more professional shopping experience for customers.

So, if you want a smart investment in efficiency and growth here’s the Top 5 Electronic Price Tags in Australian Market in the year 2025. So, without further do, let’s jump right into it!

1.OZESL/PRICER

Pricer is one of the most reliable and longtime brand providers of electronic shelf labels (ESLs) in Australia, its solutions are supplied locally by OZESL an Australian integrator that has partnered with Pricer to provide ESL solutions. Pricer helps you to save time with automatic price updates, they are more cost-efficient, and improved customer experience with accurate pricing, ensuring that every label works smarter and every store runs smoother.

Features:

4-colour ESLs displays that support more than just black and white. Also, OZESL advertises that they have them in stock and already installing them.

It has a capability and fast updates.

Proven installation in remote and diverse Australian location.

OZESL claims installation across remote sites showing their capability to handle logistical challenges.

Best use:

Grocery stores, Supermarket, Pharmacies, Convenience and Remote Stores, and other large-scale or major retails stores that require a robust and reliable system.

2.FURTURESHELF

FutureShelf, is an Australian-based company and one of the Australia’s leading ESL experts who implemented millions of labels across hundreds of industries and businesses across Australia. Many Australian retailers thrive through the help of FutureShelf than any other ESL provides. They gain so many good reviews from clients, all saying that they were effectively and efficiently helped with these ESLs from FutureShelf and improving their business effectivity among customers.

Features:

4-colour ESLs displays and vibrant promo capabilities, they highlight their ESLs multi-color displays.

It has a robust durability, water and dust proof, and scratch resistance on selected models.

Long battery life, they quote up to 15 years in certain models, and replaceable battery systems.

Some tags can be rotated 90 degrees.

Each tag can store several pages of templates. So, switching display is faster.

They also use flashing LEDs to support picking, restocking, and highlighting special deals.

Best use:

Pharmacy, health and beauty, automotive and hardware, grocery store and supermarkets, specialty electronics or tech retail, and chains with many locations/franchise/branches/multi-stores, and retailers who wants balance of features plus local support.

3.BRICOR

Bicor Pty Ltd, is one of the Australia’s leading electronic shelf labels (ESLs) providers and known for the plug-and-play electronic shelf label system. They create innovative electronic paper devices to show dynamic product information such as pricing and promotions with accurate data and easy-to-see display screens.

Features:

It focuses on state-of-the-art ESLs with a paper display providing a high contrast, easy to read, and dynamic pricing.

It gives real-time updates including price changes, promotion displays, stock alerts, and the likes.

Bicor claims up to 10 years of battery life.

Tags with 180 degrees viewing angle are part of their offering.

Does shelf hardware and display systems.

Can bundle ESLs with others shelf or fixture services.

Supplies physical shelf hardware and displays besides ESLs.

Best use:

Retail chains that need shelf or display hardware, Grocery stores, hardware or building supplies, automotive parts, especially for industries with heavy products or specific display requirements.

4.VUSIONGROUP

VusionGroup, formerly known as SES-imagotag, is a global leader in digital solutions and currently, one of Europe’s fastest-growing technology companies. Its system is known for its digital innovations and modularity. They also offer not just ESL hardware but full platforms as well such as cloud, software, and analytics which can help Australian retailers to increase their efficiency and boost their sales.

Features:

Flashing LED shelf labels that will help guide the staff.

Its Captana system uses micro cameras, sensors, and AI to alert staff and monitor what is going on in the shelves. 

Able to withstand harsh, wet, or cold environments because of its waterproof feature.

Long-lasting battery life with some products lasting up to 15 yrs. 

Best use:

VusionGroup is best used in big retail stores such as supermarkets, pharmacies, DIY stores that have a lot of branches. Supports online shopping because of its efficient features that makes locating products easy.

5.ELABELS

Elabels, is an Australian owned company that manufactures and provides Electronic Shelf Labels (ESLs) in Australia, with 10 plus years of experience in wireless software and hardware and was formed because of their extensive research and investigation as we move into a more modernized future. They are more locally oriented and offer a quicker customization with a super quality product.

Features:

It focuses on smart labels to increase efficiency, save time, and boost sales.

User-friendly technology for retailers.

World’s thinnest ESL because they promote the slim form of their tags.

Customizable and flexible as they emphasize being able to tailor to client needs.

With flashing indicator when a product is about to expire and automatic discount switching. Also, tags can alert staff if the product is out of stock.

Customers can sue QR to locate products, saving time and improving the customer’s shopping experience.

Tags can change pages or show different content automatically.

With an overall visual impact which enhance the overall image of the brand.

Best use:

Smaller or Mid-sized Retailers who wants flexibility, Pharmacies, Chemists, and Beauty Stores, Fresh Food or Markets, Hardware or Automotive Stores needing custom features.